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Water-Activated Powder Shampoo. This good-for-the-planet, water-activated powder shampoo is concentrated to provide more uses than a standard 10.1 oz. liquid shampoo*. Infused with caffeine, this transformative powder-to-lather shampoo provides up to 50% more volume by lifting at the roof for added fullness when used the Powder Play Conditioner. This gentle cleanser is color-safe and will not strip hair of natural oilf for hair htat looks good and does good for the planet.