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Keracolor Fade Effect Color Fading Shampoo is a sulfate-free fading shampoo that gently cleanses the hair and scalp while fading out any direct dye hair color. It works well with Keracolor's Color + Clenditioner color line. Designed to instantly fade, dull and help erase direct dye pigments. A Vitamin C infusion provides maximum gentle color lift, while Keratin, Biotin and Coconut Oil boost the hair with nutrition.
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